How Claude VonStroke Encodes Fan Engagement To Specific Audiences

Keisuke Shingu/Flickr

Keisuke Shingu/Flickr

Claude VonStroke is not just a great American house DJ and producer, he is also skilled when it comes to social media. VonStroke has gained a legion of loyal fans through interesting Instagram pictures and personal updates on Facebook and Twitter. His trick is to be natural yet tactfully divisive, so that specific groups of fans, from recent events or similar lifestyles, respond. [Read more…]

How To Get Set Up On Twitter And Attract Fans

Paul Oakenfold's Headphone Beard
When you are working as a DJ a large amount of your time will be spent interacting with various event promoters who are the most likely people to be booking your future events, as well as your actual audience. The best way for you to reach these people is by being present on social media networks, especially Twitter.
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What We Can Learn From Markus Schulz’s Twitter Posting


Markus Schulz, affectionately known as “Unicorn Slayer” by his fans, was last year named number one DJ in America by DJ Times magazine. In DJ Mag’s Global Top 100 for 2013 he stands at number 21. His popular radio show, Global DJ Broadcast (GDJB), is broadcast live on Thursdays at 2pm EST. So how does he use Twitter in order to gain popularity amongst music fans? Markus runs a very successful Twitter account, and does not simply let someone else do all the work for him.
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