How Dusky Uses Facebook and Soundcloud To Engage Its Fans


How does Dusky use social media? What posts work, what don’t and what should they do more of to gain more followers?

Dusky comprises London-born Alfie Granger-Howell and Nick Harriman and in addition to DJing and being played by the biggest names in dance including Pete Tong, Vincenzo, Zane Lowe, MJ Cole, Dubfire and Sasha, they’re also producers.

According to online music magazine Resident Advisor, Dusky ‘quickly became the toast of the UK underground in 2012’ and their social media certainly keeps their huge fan base engaged.

One of the problems with buzzed-about acts finding success in a short period of time is the fickleness of the fans they can attract. Within a year, the fanbase can dwindle and the people who once waxed lyrical about said artist have moved on to the next new thing.

What does this mean for artists such as Dusky when it comes to social media? Without the right guidance, any decline in interest can be difficult to spot through social media and hyped acts can fall flat on their face.

For one thing, people will not necessarily un-follow an artist the moment they realise they are no longer interested in them; they might never bother un-following them at all.

Dusky does not appear to be a victim of the hype machine and the duo’s social media channels reflect that its fans are less swayed by the usual posts you expect to find on artists’ social feeds – funny pictures, witty quotes – compared to posts containing their music. To be glib, they seem to be the type of fans most “serious” musicians want as fans.

The difference between the number of followers on SoundCloud and the amount of followers on Facebook illustrates this. Whereas Avicii has roughly 14 times the amount of Facebook fans as he does SoundCloud followers, Dusky has a similar amount of followers on each site. At time of writing, Dusky has almost 110,000 fans on SoundCloud and just over 125,000 followers on Facebook.

Dusky JustGo data

JustGo data shows the Facebook post that received the most engagement between April 12th 2014 and May 12th 2014 was a screenshot of upcoming music on Logic Pro. This makes a change from artists who receive the most engagement when they post a picture of a grumpy-looking cat over anything vaguely music-related. The post received almost 1700 likes within several days.

Whilst most of the house duo’s posts get between 100 – 1000 likes, the post that attracted a significantly large amount of likes simply read “Rewind one year back…” and featured a link to a Dusky EP on SoundCloud. The post received over 2000 likes within a month and reflects how Dusky fans seem to respond more to the duo’s music than anything else.

Data from JustGo suggests that whilst Dusky’s rate of gaining new Facebook followers is on the up, there appears to be little correlation between the days Dusky receives most engagement with fans on Facebook and the days that Dusky gains the most new followers. Whatever is driving people to become new followers of Dusky on Facebook, it does not seem to be the artist’s Facebook itself.

A lowpoint for Facebook engagement around May 5th and May 6th proved to coincide with the dates Dusky attracted the largest number of new followers.

Dusky facebook followers Dusky facebook engagement

Dusky tweets on a very regular basis, more so than on their Facebook, and they are refreshingly outspoken. Content posted on Twitter differs from what is posted on Facebook and tends to be a little less safe; in a sea of media-coached artists not wanting to put a toe out of line, the likes of Dusky and Azaelia Banks are welcome. See the tweets below that read “Coldplay & Avicii lolz” and “Logic 9 on Mavericks is a complete joke”.

The duo has over 45,000 followers on Twitter and the rate at which they gain new followers on the site was relatively steady between April 12th 2014 and May 12th 2014, according to data from JustGo.

Dusky twitter followers

The dip around May 4th coincides with the short period no tweets were made by the duo. However, the highpoint on the chart that you can see below does not support the theory that the more tweets made, the more new followers gained as Dusky did not tweet between April 19th and April 25th.


The Ultimate Guide To Getting Famous On Social Networks

Social media EDM

Musicians understand that in order to thrive it’s imperative make use of various social media platforms. However, to those just starting out creating social media accounts and gaining followers can be a daunting process… But not if you’re armed with the right tools


Setting up your Twitter account

This is the starting point for a successful tweeting career. Make sure you choose the most relevant and unique @handle you can, and try to keep it short so as not to take up too many of those precious 140 characters and make it as easy as possible for people to remember. Also add an attractive profile photo and write your bio: a complete profile is a necessity.

Reasons to update your Twitter and methods of doing so

Clubs owners like to book gigs with DJs who have a large following so they can fill their venues, so don’t get lazy and think it’s all fun and games online. Updating all your social accounts can be a drag if you have many of them. Fortunately there are services that can help you streamline your social media duties so you can still have a life in the physical world. JustGo’s Publisher tool is one such service and allows you to schedule Facebook posts and Tweets for times when you can’t get online to do it yourself. This enables you to catch people at optimum times of the day when you might otherwise be too busy.

Increasing Engagement

Here are some tips to help you get more exposure on Twitter:

  1. Positive tweets get better exposure than negative ones
  2. Become an authority on an interesting topic, share interesting stories and include images!
  3. Keep tweets under 100 characters to leave room for retweets
  4. Request retweets explicitly and spell out “retweet” instead of “RT” to gain more retweets
  5. Schedule tweets over the course of the day/night and don’t bombard followers
  6. Use hashtags intelligently and never use more than one or two per tweet.


So, you’re producing fresh new tracks? Great, but growing and cultivating your fanbase is just as important as creating critically acclaimed music.

When setting up your social media account on Facebook, it’s important to remember you are using it as a platform for social engagement and because over 1 billion people are currently using Facebook, what better place to get yourself heard? And it all starts by simply creating a Facebook Page —  it’s a straightforward process, go to and follow the steps.

OK, so you’re headed in the right direction, but once you’ve created a Facebook Page you will need to follow a few simple guidelines to ensure that you’re geared for success.

What’s in a name?

Firstly, give some thought to this decision because remember it’s going to stick with you as you rise to fame. So, if your DJ name is different to your real name, then use your DJ name when you create a page.

Content is king

Once you create an account Facebook will take you on a little start up tour and allow you to add visuals such as your profile picture and your cover photo, make at least one of these of yourself (preferably a strong headshot as your profile picture) to help fans to easily notice you. When it comes to Facebook, visuals are incredibly important and you will learn that an image-based post is often the most shareable content. Make sure you’re happy with your content before you invite your friends to view it.

Don’t forget a succinct description about yourself and your music.

Manage your applications

Make use of Facebook’s free applications to manage your content and improve the dynamics on your page. Some useful applications to take note of include Reviews: to allow existing fans to give feedback on your work and improve your credibility.

Social RSS: This allows you to create a tab that displays the newsfeeds of any websites you choose.

YouTube video box: If you want to increase your exposure then you should consider the YouTube video box which will allow you to post videos from your own YouTube channel.

Invite people to become your fans

This can be a tricky process because you don’t want to come off as spammy, but there are two ways in which you can tell friends and potential fans about your Facebook Page. Firstly, there is an “invite friends” option on your page or you can go to “Edit page” -> “Resources” -> “Tell your fans”

Engage your fans

This is probably the most important step in creating a successful Facebook Page. Sure, posting great content that’s getting hundreds of likes and shares is great, but fans want to feel valued and the easiest way to achieve this is to directly respond to your fans messages and comments. Thank them for their continued support and be interactive, after all, it’s the easiest way to strengthen the fan-artist bond.


Don’t forget to use Facebook Insights on a weekly basis to see how your page is performing. It’s important to keep track of the posts that perform well and those that don’t so that you’re able to rectify any shortcomings.


Unlike other social networking sites, SoundCloud is all about the music!

Since launching in 2007 SoundCloud has become one of the most popular tools for sharing and streaming amongst musicians and fans. It’s a great platform for an aspiring DJ to use to build their fanbase but SoundCloud doesn’t only benefit the musicians, it’s also very popular amongst music lovers because they’re able to enjoy and discover new music and easily share and embed to other social media accounts.

Another bonus to using SoundCloud is that it’s extremely user friendly and allows you to easily get yourself heard by offering excellent, free audio and supporting all of these formats: AIFF, WAVE (WAV), FLAC, ALAC, OGG, MP2, MP3, AAC, AMR and WMA files. There’s also a great option for added exposure called “Spotlight”, which is used to showcase up to five of your best files, the rest will follow in chronological order.

SoundCloud also offers a nifty privacy option which allows you to upload a file, but keep it private and choose who you want to share it with  — great for sharing your projects with other DJ’s and producers.

Musicians such as Mount Kimbie and Skrillex, whose accounts are a recipe for success, can give you some pointers on how to run your own Soundcloud account.

First step, actively promote your account across all social media platforms.

Secondly, implement a coherent strategy when it comes to who you follow. You should be following those artists who you love and feel inspired by.

Thirdly, consider the appearance of your account. You want your pictures to be professional looking, your name and bio to be memorable and your spelling to be perfect.

So how do you get started? All you need to do is click on the orange  “Sign Up” option in the top right hand corner and create an account using your email address, Facebook account or a Google + account. The choose a username, find some music that you like and start your own channel by navigating to the “Upload” option at the top of the page. Simple!


Bandcamp is a totally free music selling/sharing service, which allows people across the industry to create their own bespoke pages which can be integrated into your own personal site and used to sell your music and merchandise or give it away for free. Bandcamp does also offer a premium service for US$10.00 per month with some additional features such as your own domain and Google analytics integration.

If you want to make money from Bandcamp then you will need a Paypal premier or business account which you need to link to your Bandcamp account —  in the last five years, artists have made over $54 million through Bandcamp sales. The site itself makes money off a basic revenue share balance model, so they’ll take around a 15% cut of digital sales from their site, which then drops to 10% if the sales pass $5,000.

There are various links and modes for fans and artists to communicate, making Bandcamp a fantastic platform for networking across a vast virtual land. To maximise your fan base you should explore and support other artists on the site and engage with the community. Other perks about the site are that you can update on the go by signing up for the Bandcamp Mobile App, as well as set up a Bandcamp Facebook App which will allow you to sell directly through your Facebook page.

A word of warning: by posting your music, artwork and merchandise on Bandcamp, you are personally guaranteeing that you are not breaking any copyright, this means that all work should be your own.


This may seem pretty obvious, but creating a strong title and description for your YouTube video — short and concise — is essential if you wish to appear in the YouTube search results. If you need some help with this simply use JustGo Music’s PowerUploader when you’re uploading or scheduling music to YouTube.

YouTube is an essential social media platform for musicians, but what you may not realise is that you can gain new fans by uploading content (even if slightly unrelated) on a regular basis.

Most musicians tend to wait a month or two before uploading fresh content to YouTube, however, by posting regular content and keeping your fans up-to-date can dramatically increase  your fan following. Take Dutch DJ and producer Headhunterz, otherwise known as Willem Rebergen, for example.

The way that Rebergen uses YouTube to attract new and significant amounts of followers is by posting content regularly on his YouTube account and then linking them back to his other social media channels and vice versa. The content that he posts includes official video teasers, interviews, clips of projects and links to other videos.

The result? Rebergen has received enviable attention and a significant increase in followers. And you could too by creating a buzz around your YouTube account.

You’re now armed with all the information you need to go forth into the technological realm and conquer the music world. Good luck!