On May 15, Lee Foss’ SoundCloud and Facebook experienced a sharp rise in followers. Why? We dig into his profiles to find the reasons and what he can learn for the future. [Read more…]
Building their social media profiles, independent DJs need to struggle with the magnetic brands to climb up fans’ newsfeeds. [Read more…]
Throughout March The Martinez Brothers’ Facebook following witnessed a significant increase, leaping from around 122 thousand followers on March 6 to almost 135 thousand on March 27. So what did the boys get so right?
Marcel Dettmann gets a little lazy with his Twitter account, but could posting separately help increase his reach?
In the technological era in which we live, it has become quite evident that the best way to engage with a global audience is online. For these reasons social sharing sites such as YouTube, Facebook, Twitter, Instagram and Vine have become increasingly popular as a marketing tool.
How do you engage your fans on Facebook? With the social networking giant’s unrivalled popularity and its plethora of accounts and webpages vying for attention comes the difficulty for businesses to stand out from the very large crowd. Have a perusal on the DMR Digital and Social Media Directory and you’ll find a statistic that claims Facebook has 1.19 billion monthly active users. No other social media site has yet crossed the one billion mark.
When we think of music streaming services, one name instantly springs to mind: Spotify. The pioneering platform changed the way that internet users listened to music forever. At first the Swedish firm allowed its users to stream millions of tracks for free before monetising their model, with the result of the company being worth close to $5.3 billion today.
This month, Baauer made waves by giving away his unreleased tracks for free, generating 3,829 likes, 421 comments and 305 shares on one Facebook post. Can any DJ take this approach or do you have to be famous first? In a world where music is one of the most competitive industries out there, with so many people trying to ‘make it’ in their chosen path, build a fanbase, become recognised, and make money whilst doing so, many will wonder why giving away free downloads has become so popular. How do producers really benefit them? And why are many free to download record labels popping up?
Avicii and One Direction hit the charts earlier in the year in a battle that saw an unlikely outcome, but how did EDM conquer pop in the social war?