Get Connected: Engaging Your Fans on Facebook


How do you engage your fans on Facebook? With the social networking giant’s unrivalled popularity and its plethora of accounts and webpages vying for attention comes the difficulty for businesses to stand out from the very large crowd. Have a perusal on the DMR Digital and Social Media Directory and you’ll find a statistic that claims Facebook has 1.19 billion monthly active users. No other social media site has yet crossed the one billion mark.

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Why Deezer is the Music Streaming Service to Watch


When we think of music streaming services, one name instantly springs to mind: Spotify. The pioneering platform changed the way that internet users listened to music forever. At first the Swedish firm allowed its users to stream millions of tracks for free before monetising their model, with the result of the company being worth close to $5.3 billion today.
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Following Baauer’s Example: The Benefits of Free Music Downloads


This month, Baauer made waves by giving away his unreleased tracks for free, generating 3,829 likes, 421 comments and 305 shares on one Facebook post. Can any DJ take this approach or do you have to be famous first? In a world where music is one of the most competitive industries out there, with so many people trying to ‘make it’ in their chosen path, build a fanbase, become recognised, and make money whilst doing so, many will wonder why giving away free downloads has become so popular. How do producers really benefit them? And why are many free to download record labels popping up?
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