How Claude VonStroke Encodes Fan Engagement To Specific Audiences

Keisuke Shingu/Flickr

Keisuke Shingu/Flickr

Claude VonStroke is not just a great American house DJ and producer, he is also skilled when it comes to social media. VonStroke has gained a legion of loyal fans through interesting Instagram pictures and personal updates on Facebook and Twitter. His trick is to be natural yet tactfully divisive, so that specific groups of fans, from recent events or similar lifestyles, respond. [Read more…]

How to Prepare for DJ Gigs


As a working DJ with fifteen years worth of gigs (with bands, MCs, and as a solo DJ) under my belt – I can honestly say that the experience of gigging can range from the magical and emotional, to the down right bloody awful!

There are millions of things that can go wrong at gigs, but annoying drunken requests and dodgy promoters aside, a lot of this boils down to one vital ingredient – preparation.

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Social media tips from Rising Digital: an agency that works with Calvin Harris & Deadmau5

The goal posts keep moving in the world of online communication. To help us understand more about what DJs and electronic music artists should be doing on social networks today, we interviewed Sebastian Mysko, who has done digital marketing for Calvin Harris and Deadmau5.

Mysko is MD of the Leeds/LA-based digital marketing agency Rising Digital, and since 2009 his company has done campaigns for the likes of Chris Lake, Axtone, Gareth Emery, mau5trap, as well as for Deadmau5 and Calvin Harris.

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