The Ibiza International Music Summit included an interesting presentation from Google on how to more effectively run a YouTube account for electronic musicians, but what does it add to JustGo’s existing tips on running your Youtube account?
Optimizing your YouTube channel is a constantly evolving activity. In keeping with this evolution, YouTube/Google has released a guide on how to run your channel, entitled “Top Strategies for Electronic Music – Labels, DJs Festivals.”
The presentation looks at 13 aspects of utilising YouTube to the fullest, most of which apply to all genre of musicians, not just electronic. Straight from the horse’s mouth, the categories are:
- Create an Identity: Channel Design
- Let Your Fans Listen: Regular and Uncut Uploads
- Give Backstage Access: Exclusive Content
- Showcase The Experience: Live Sets & Festivals
- Timing Matters: Publishing Schedule
- Build Hype: Maximising Assets & Samplers
- Make It Discoverable: Metadata
- Program Like a DJ: Playlists
- Extend The Life of Live: Clipping & Packaging
- Develop Repeat Viewers: Audience Engagement
- Expand Your Audience: Artist Collaborations
- Tap Into Your Community: Off Platform Promotion
- Push Purchases: Tickets, Merchandise, Downloads
The presentation fills in a few gaps in our previous advice on optimizing your YouTube channel. What JustGo hasn’t covered before are the points relating to hype building, clipping and packaging longer videos into shorter easier to share videos and pushing purchases through your YouTube channel.
In the past, JustGo has received some excellent YouTube advice from Saari Music on how to: use InVideo programming; flag your content to protect against false takedowns; ensure you use the highest quality video/audio; omit visuals referring to information which could go out of date; and use JustGo for automated YouTube uploads.
Timing Is Key
Adding content regularly as well as spontaneously can dramatically increase your followers, as we spoke about in these two posts. An upload schedule will enable viewers to look forward to your next episode and stay engaged for longer.
Some other previously-covered areas of optimizing your YouTube videos include: creating playlists, adding relevant tags and naming your videos appropriately. Getting new subscribers can be accomplished using self-promotion such as requests and reminders as well as creating featured channels and holding live streaming sessions (for channels with over 100 subscribers only). Using advertising to promote your music is a good way of getting your channel off the ground.
Making It Big
In the presentation by YouYube, Deadmau5 is used an example in the “Artist Collaborations” section. He and Imogen Heap collaborated on the track Telemiscommunications, and ran a competition which asked contestants to submit animated video segments to make up the official music video. The collaborative approach drew in significant attention from artists and fans alike, thereby raising awareness of the artists, their track, and hence their YouTube channels.
We’ve also used Deadmau5 to illustrate good practice for YouTube video descriptions. Read an earlier post from JustGo for more on writing good YouTube descriptions.
Also credited for his good YouTube practice is Tiesto, whose channel was used as an example in the “Off Platform Promotion” section: Twitter, Facebook and Google+ were used by Tiesto in promoting his YouTube series “In the Booth,” which has been highly successful in attracting a large audience.
For a complete understanding be sure to go through the document thoroughly and look at JustGo’s previous guides on YouTube, all linked above.
Latest posts by Matthew Hamlyn (see all)
- How DJs Should Use Remixes To Promote Themselves - July 7, 2014
- Interview with Lynn Cosgrave of Safehouse Management - June 24, 2014
- How to Optimise Your EDM YouTube Channel – According to YouTube - June 17, 2014