We discuss Facebook, Twitter, and staying true to your music with hardstyle stars, Bass Modulators.
The two DJs of Bass Modulators, Roland Evers and Rick Buijtenhek, met in high school, making tunes that were a melodic mix of uplifting sounds and heavy beats. They have gone on to produce foot-tapping hardstyle that just begs to be danced to. Their success comes from a philosophy that favors authenticity. They tour constantly, playing gigs around the globe, on some of the world’s largest stages. This ethos finds its way into their social media strategy too. In an email interview, they explained, “we like to keep it real, no forced posts or management posts whatsoever. If people like us and our music, they will follow us.”
People do. The duo has 61,262 fans on Facebook and 9,839 followers on Twitter. That’s because they understand the power of giving. They flood their pages with new music, eye-catching images, and plenty of personality. Their fans respond in spades. Bass Modulators’ friendly rapport gets them plenty of likes, shares, and retweets.
How do they do this? Well, it depends on the platform since the followers on each one act differently. Fans become more playful on Twitter. Bass Modulators explain that to tap into this, they “like to fool around on Twitter a lot – funny pics, weird quotes, retweets etc. “
When it comes to Facebook though, it’s time to get serious. Here, they’ll share information about new music and parties. “It’s not that we don’t share this on Twitter as well, but we try to show more of our humor [on Twitter].”
While they see a high rate of interaction on both platforms, “they tend to speak more freely on Facebook.” They will ask their fans questions to create a connection and portray themselves as approachable guys.
Facebook’s format lends to this strategy. There’s more room for cross-communication. “Fans can respond to us and to each other directly underneath our posts and we can reply back in the same comment section,” they said. In doing so, they form a personal relationship, ensuring that their fans will keep liking and keep sharing. More importantly, by engaging their followers in this way, they can get more listens and higher ticket sales.
It’s no surprise, then, that they have “the most followers on Facebook compared to other social media.”
In part, that’s due to the way they strategise. They explain that on Facebook, “you can choose to target your posts to a certain group of people, your post will be even more effective.”
But how do they rake in the online followers? They make themselves visible. “We try to put the social icons everywhere we can, like on our YouTube videos or artwork like posters and cards.”
Plus, they reward fans for liking and sharing by giving them what they want – music. “We have been giving away free bootleg music when reaching like or follower goals and we’ve done some pop quizzes for goodie bags,” they told us. “We love to please fans when we can.”
They cash in on this large following by using their online space to promote their music. To do so, they employ Spotify. They make playlists and share them on Twitter.
“Spotify is growing exponentially and we as artists earn money from the streams, we think it’s a win-win for everybody.”
For events, on the other hand, they prefer Facebook. “We fill in all the details, and Facebook makes the agenda for us. This is also feeded directly on our website and it works great.”
Simply put, the best way to grow followers is simply by sharing your music. The duo suggests letting your fans get to know you so they can “feel who you are as an artist.” Most of all, they advise staying true to your music. After all, “if being a DJ becomes a FB like competition, what future does our music have?”
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